dels from Ashleigh Good to Esmerelda Seay Reynolds might be trading their blond locks for a severe shade of black, but that won’t stop Kim Kardashian West and Karen Elson from lightening up. Both women, who are well known for their signature hair, opted to make the dramatic change to platinum blond this month. Elson chose to debut her new ’do on Instagram, while Kardashian West chose to surprise paparazzi at Balmain’s Fall 2015 show this morning with her shocking transformation. (Maybe she knew her golden locks would coordinate well with Olivier Rousteing’s shining Fall collection?) Whatever the reasons Elson and Kardashian West went blond, you can bet that more will follow their lead.