When used correctly, typography can convey image and feeling every bit
as much — and sometimes more — than simple graphics. We’ve selected a type family that gives Walmart a friendly, warm, and real voice:
Myriad Pro.
Qualities of Myriad Pro
Myriad Pro says “approachable” and
“straightforward” and is easy to read. (You’re reading it now. Nice, isn’t it?)
A humanistic sans-serif typeface, Myriad Pro’s
great for retailing and communicating “low prices.” Compared to similar typefaces, Myriad Pro is an easier read, conveys warmth, and aligns nicely with the