Label sections and categories according to the value they hold for the customer, not according to what they do for your company. For example, on a heating oil site, what should you call a category of home energy tips?
On www.jamesdevaney.com, it's called "Consumer Information." This company-focused phrase is based solely on how the fuel company values this customer (as a consumer, not a business). Instead, think of how the customer would view the information, such as "Home Energy Tips." Ask customers what they look for when they need such information. Use the words they use.