Terminology varies from industry to industry to industry. For example, distributors of printing paper are called merchants, and distributors of automotive aftermarket products are called jobbers. Further, the terminology can vary from market to market within an industry. Regardless of terminology, the critical point is that wholesaler-distributors have the title to the goods they have the authority to set price. Is also means they know the identity of the next buyer in the channel, which they may or may not share with the manufacturer. Wholesaler-distributors are defined by their performance of the channel flow of ownership.