Planning from idea to venture
If you have used the storyboard exercise to map out the overall story, now you can start to work on it in more detail. The devil, as they say, is always in the detail! The next stage is to create a plan to make the opportunity happen. We have already moved from 'idea' to oppor-tunity through completing the work in Chapters 4-5. We will use this information to create the opportunity plan, a template for which is shown in Figure 6.2.
The introduction to this chapter mentioned that an opportunity could be realised within an existing organisation, outside a formal organisation, or through creating a new busi¬ness venture. The question is what type of organisation is needed to make the opportunity happen - formal or informal, existing or new, single or joint venture (e.g. two existing organisations forming a third jointly owned one). Any plan, decision and action to make an opportunity happen is a 'venture' in the sense that a venture is 'an undertaking of a risk, a risky enterprise, a commercial speculation' according to the Concise Oxford Dictionary.