Gaylord Hotels, a network of upscale meeting-focused resorts, discovered that the majority of customer service complaints pertained to just five separate issues and that the first 20 minutes of each customer ‘s stay were the most important in fostering guest satisfaction. Previously, Gaylord believed that there 80 things it needed to do to ensure customer satisfaction, The hotel chain promptly fixed the most prominent problems and devoted extra effort to customer service at the start of customers’ visits, such as assigning hotel staff to accompany saw an immediate jump in guest satisfaction.