Online media is an information based haven for news,
facts, entertainment and knowledge. Media published online (e.g. online magazines, marketing, news websites etc)
is seemingly ever changing, not simply as a result of technology alone, but also in meeting the customer demands of “new and improved”,
continuously holding the attention of viewers anywhere and everywhere. By holding the attention of viewers, businesses have the opportunity to flourish, increasing website traffic flow and keeping it consistent with room to grow. Online media lifts boundaries, in a sense, and opens up the market to include a far greater audience.