Since publications by Florida (2002) and Landry (2000) the developments in the area of creative class and creative clustering have multiplied in Europe. The creative industry is an important item on the political agenda and a lot of municipal centres and urban areas have invested significantly in this part of the ‘knowledge economy’ in recent years (Hospers and Pen, 2008). This is mainly because the creative industry makes an important contribution to the attractiveness of the city: for companies, for (new) inhabitants and for visitors (such as tourists). When focussing on this last group, there are still many opportunities in the area of creative tourism development.