Presenting the Plan
We know a SCORE adviser, who tells his clients ‘investors decide during the first five
minutes Of studying the executive summary whether to reject a proposal or consider it further.” Therefore presenting the business plan, as almost as important US preparing at. All
the work is in vain If Potential investors aren’t interested in it. Presentation involves both
writing the plan and presenting it to the targeted audience.
This point Strongly reinforced by Joseph Mancuso, author of a leading book on how
to prepare and present business plans. The director of the Center for Entrepreneurial Management in New York asserts that a good business plan takes a minimum of five months to
write. but you’ve got to convince your readers in five minutes not lo throw [it] away.