“Confidential Information” for the purposes of this Agreement shall mean any and all information (subject to the exceptions listed in Clause 4) that is exchanged between the parties and shall include, but not be limited to, promotional and marketing programs, business plans, product specifications, manufacturing processes and operations, compositions, formulations, formulation techniques, analytical methodology, safety and efficacy data, testing data, future market and product plans, marketing and financial data, know-how, trade secrets, ideas and other information of a technical, scientific, or economic nature.