Fruit of the Loom hopes to gain favor with the distributors, many of whom do not have the time or money to build their Web sites. The system also includes a model that automatically suggests Fruit of the Loom’s substitute products for products not in stock. Even though building and maintaining 40 sites incurs a cost, Fruit of the Loom believes that the investment pays for itself. Fruit of the Loom also uses its experience to generate profit by setting up Web sites for other companies.