Our ability to develop new products is affected by whether we can successfully anticipate consumer needs and preferences, develop
and fund technological innovations, and receive and maintain necessary patent and trademark protection. In addition, we incur
substantial development and marketing costs in introducing new and improved products and technologies. The introduction of a
new consumer product (whether improved or newly developed) usually requires substantial expenditures for advertising and
marketing to gain recognition in the marketplace. If a product gains consumer acceptance, it normally requires continued advertising
and promotional support to maintain its relative market position. Some of our competitors may spend more aggressively on
advertising and promotional activities, introduce competing products more quickly and respond more effectively to changing
business and economic conditions.