Cara has 1.7 million followers on Twitter, almost 6 million followers on Instagram, 1.2 million likes on Facebook (that old thing) and a Tumblr page that feeds all three with daily updates from her life.
And like other powerful young celebrities, she uses her personal media channels to by-pass the traditional press (not that it’s stopped Vogue and the rest putting her on their covers whenever possible) to give the world an unfiltered insight into to her life and personality.
All of which could, of course, backfire horribly. But spend a little time immersed in Cara’s world, and what emerges is a sweet, modest girl from London enjoying the ridiculously good hand life has dealt her, without letting it any of it go to her head.
And, in as far as you can trust anything on social media, you can trust that it's real. No PR management, no fusty old journalism spinning things one way or another. If Kate Moss is British modelling’s great enigma, Cara Delevingne is its open book.
With the deepest respect to Miss Moss, we’re sold on the new world order. Here’s just some of the reasons why this hyperactive posh girl with bushy eyebrows has completely won us over.