Hotel performance Venkatraman and Ramanujam (1986) state that performance improvement is a central aim of strategic management. Ramanujam and Venkatraman (1987) argue, however, that a review of the literature suggests that no clear definition of excellence of performance exist. They also suggest that there is not a single indicator of performance that can evaluate organizational performance efficiently. In addition, Rudd et al. (2008) claim that financially based assessments of performance are no longer sufficient to manage organizations competing in modern markets. Furthermore, it is worth mentioning that Rudd et al. (2008) argue, based on a review of other studies,
Strategic planning practices
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