because the Why? How? What? They called the golden circle.
From Simon says In fact, the earlier the man who invented the airplane, but they did not succeed in spite of their capital. There are good people and good market conditions. The New York Times followed him around everywhere, and everyone was rooting for Langley, but why they do not succeed is because He wanted to be rich, and he wanted to be famous. He was in pursuit of the result. He was in. pursuit of the riches.
But the Wright brothers succeeded because
"why," mean: What's your purpose? What's your cause? What's your belief? As a result, the way we think, we act, the way we communicate is from the outside in, it's obvious. We go from the clearest thing to the fuzziest thing. But the inspired leaders and the inspired organizations - regardless of their size, regardless of their industry - all think, act and communicate from the inside out.