The Mall Nakhon Ratchasima is the biggest shopping center in the North-eastern region of Thailand, located direrctly on Mitraphap Road in Nakhon Ratchasima (colloquially known as Korat), Thailand. Sub-titled the 'Paragon of Isan' and 'Pride of Korat' by pro-Mall interests. While initial concern about significant impact to the city's main traffic artery by construction at this location was voiced to The Mall management, the concern was not addressed and construction was implemented. As a result, there are significant traffic congestion and pollution issues directly associated with the decision to proceed. Billions of Thai Baht are also being considered to accommodate the problem through construction of a tunnel and other measures. The Mall Nakhon Ratchasima includes EGV Cinema