In Chinese and Western cultures, for example, in Chinese culture, people respected modest manner, the pursuit of adaptable and do not like assertive or aggressive, and social trends are often blocked too prominent individuals.
In Chinese culture, the collective orientation is the dominant, and the pursuit of personal development is seen as a serious individualism, which is bound to be condemned.
While the Western culture is very much advocating individualism, "adaptable" is seen as a lack of entrepreneurial performance, are lazy, incompetent for society.