One of the most important menu selections is the 3-Year Strategic Plan option. It calls for you and your
co-managers to think ahead, come up with a strategic vision for your company, indicate your financial and
strategic objectives, and articulate your company’s strategy for the upcoming three years. You’ll be asked
to set sales and market share targets for branded and private-label footwear, make projections of branded
and private-label costs per pair sold, and come up with a projected income statement for each of the next 3
years. You’ll find the 3-year planning option especially valuable in figuring out what it will take in the way of
sales volumes, prices, and costs to improve company performance.