This paper tries to provide a view of film-induced tourism and calling for more empirical studies into
this area.
Also, it tries to reveal the benefits of film-induced tourism in promoting locations to the wider audience than traditional targeted tourism promotional campaigns. Film tourism marketing strategies have been successfully employed in the leading film destinations such as United Kingdom, United States, New Zealand and Australia. Lessons learned from these countries can benefit many destinations that intend
to use films to promote existing or new attractions.
The success of film locations rely on the success of films. Some film locations are much more
successful than others in terms of the number of tourist arrivals.
Although films provide many positive impacts for
the destination in terms of economic, cultural
values and destination awareness and image, drawbacks of the film should also be carefully
considered. This could be undesirable consequences such as loss of privacy and the difficulty of
accessing local facilities for local people, traffic congestion and the destruction of the natural
environment (Hudson & Ritchie,
2006). Another important issue includes the residents’ attitudes
towards the influx of film producing crews and the
large number of tourists to the film locations.
This paper tries to provide a view of film-induced tourism and calling for more empirical studies into
this area.
Also, it tries to reveal the benefits of film-induced tourism in promoting locations to the wider audience than traditional targeted tourism promotional campaigns. Film tourism marketing strategies have been successfully employed in the leading film destinations such as United Kingdom, United States, New Zealand and Australia. Lessons learned from these countries can benefit many destinations that intend
to use films to promote existing or new attractions.
The success of film locations rely on the success of films. Some film locations are much more
successful than others in terms of the number of tourist arrivals.
Although films provide many positive impacts for
the destination in terms of economic, cultural
values and destination awareness and image, drawbacks of the film should also be carefully
considered. This could be undesirable consequences such as loss of privacy and the difficulty of
accessing local facilities for local people, traffic congestion and the destruction of the natural
environment (Hudson & Ritchie,
2006). Another important issue includes the residents’ attitudes
towards the influx of film producing crews and the
large number of tourists to the film locations.
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