The constant sense of discovery is what I find most captivating about Psychology: looking at an individual's pretentious behaviour in an analytical way allows me to glance at the world in a new and contemporary angle. I have a fascination in understanding how the mind absorbs information, interpreted within certain cognitive processes resulting in a behaviour that is willed or unwilled. My desire to study Social Psychology and especially the question of how an individual's behaviour can have a positive or negative impact on society was first awakened through 'Fear of Freedom' by Erich Fromm. This enabled me to explore factors such as economics, politics and the context in which socialisation creates the environment in which the individual develop and find meaning.