Sport tourism implies sport-related special-interest travel with the experience as the main objective to achieve. When both, event experience and travel experience, of high-quality, the needs, motivation and expectations of participants are met and it reflects on the benefits for all stakeholders in the process. Value of special-interest events implies much more than obtained profit. Sport events contribute to positive destination image and destination development (infrastructure, capacity, renewal), and hosting successful events initiates more tourism-related flows to, from and in a certain destination.