Title Page: Provides names, addresses, and fax and phone numbers of the venture and its owners and management personneb date prepared; copy number; and contact person.
Table of Contents: Provides page nurnben for the key sections of the business plan.
Executive Summary: Provides a one- to three-page overview of the total being plan. Written after the other sections are completed, point and, ideally, creates enough (statement to motivate the reader to continue reading.
Vision and Mission' Statement: Concisely describes the intended strategy and business philosophy for making the viS7041 happen.
Company Overview: Explains the type of company, suds as manufaaurtng, retail, or service; provides background informafion on the company if it already Wits desalts the proposed form of organization—sole pmprietorship, partnership, or corporation. This section should be organized as follows company name and louden, company objectives, nature and primary product or service of the business, MEd stitus(startup, buyout, or expansion) and history (if applicable), and legal form of organization.
Products and/or Services Plan: Describes the product and/or service and points out any unique features: explains Idly people will buy Service. This section should offer the following descriptions products and/or services, lea• toes of the product or service'providing a competitive advantage; available legal protection—patents. copyrights, trademarks; and dangers of technical 'or style' obsolescence.
Marketing Plan: Shows who the firm's customers will be and what type of competition it will face outfines the marketing strategy and specifies the firm's competitive edge. This section should offer the following descriptions: analysis of target market and profile of target customer; methods of identifying and attracting customers selling approach, type of sales force, and distribution thannels; types of sales promotions and advertising, and credit and pricing policies.
Management Plan: Identifies the key players—active investors, management team, and directors—citing the experience and competence they possess. This section should offer the following descriptions management team, outside investors and/or di-
rectors and their qualifications, outside resource people and their qualifications, and plans for recruiting and training employees.
Operating Plan: Explains the type of manufacturing or operating system to be used describes the facilities, labor, taw materials, and product processing requirement_ This section should offer the following descriptions: operating or manufacturing methods, operating facilities (location, space, and equipment), quality-control methods, procedures to control inventory and opera. Ions, sources of supply, and purchasing procedures.
Financial Plan: Specifies financial needs and contemplated sources of financing; presents projections of revenues, costs, and profits. This section should offer the following desaiptions: historical financial statements for the last three to five .years or as available; pro forma financial statement for three to five years, including income statements, balance sheet, cash flaw statements, and ash budgets .(monthly for lint year and quanerly for second year); break-even analysis of profits and cash flows; and planned sources of financing.
Appendix of Supporting Documents: Provides materials supplementary to the plan. This section should offer the Fallowing descriptions management team biographies, any other important data that support the information in the business plan, and the firm's ethics code.
Title Page: Provides names, addresses, and fax and phone numbers of the venture and its owners and management personneb date prepared; copy number; and contact person.
Table of Contents: Provides page nurnben for the key sections of the business plan.
Executive Summary: Provides a one- to three-page overview of the total being plan. Written after the other sections are completed, point and, ideally, creates enough (statement to motivate the reader to continue reading.
Vision and Mission' Statement: Concisely describes the intended strategy and business philosophy for making the viS7041 happen.
Company Overview: Explains the type of company, suds as manufaaurtng, retail, or service; provides background informafion on the company if it already Wits desalts the proposed form of organization—sole pmprietorship, partnership, or corporation. This section should be organized as follows company name and louden, company objectives, nature and primary product or service of the business, MEd stitus(startup, buyout, or expansion) and history (if applicable), and legal form of organization.
Products and/or Services Plan: Describes the product and/or service and points out any unique features: explains Idly people will buy Service. This section should offer the following descriptions products and/or services, lea• toes of the product or service'providing a competitive advantage; available legal protection—patents. copyrights, trademarks; and dangers of technical 'or style' obsolescence.
Marketing Plan: Shows who the firm's customers will be and what type of competition it will face outfines the marketing strategy and specifies the firm's competitive edge. This section should offer the following descriptions: analysis of target market and profile of target customer; methods of identifying and attracting customers selling approach, type of sales force, and distribution thannels; types of sales promotions and advertising, and credit and pricing policies.
Management Plan: Identifies the key players—active investors, management team, and directors—citing the experience and competence they possess. This section should offer the following descriptions management team, outside investors and/or di-
rectors and their qualifications, outside resource people and their qualifications, and plans for recruiting and training employees.
Operating Plan: Explains the type of manufacturing or operating system to be used describes the facilities, labor, taw materials, and product processing requirement_ This section should offer the following descriptions: operating or manufacturing methods, operating facilities (location, space, and equipment), quality-control methods, procedures to control inventory and opera. Ions, sources of supply, and purchasing procedures.
Financial Plan: Specifies financial needs and contemplated sources of financing; presents projections of revenues, costs, and profits. This section should offer the following desaiptions: historical financial statements for the last three to five .years or as available; pro forma financial statement for three to five years, including income statements, balance sheet, cash flaw statements, and ash budgets .(monthly for lint year and quanerly for second year); break-even analysis of profits and cash flows; and planned sources of financing.
Appendix of Supporting Documents: Provides materials supplementary to the plan. This section should offer the Fallowing descriptions management team biographies, any other important data that support the information in the business plan, and the firm's ethics code.
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