We expect the unit to sell for 100% over the production cost which would be approximately
$200. Therefore the final selling price per unit would be $400. This is a reasonable selling price.
For example, a currently available feeder, with features inferior to our design, is available for
$499.00 [3]. Depending on how heavily the product is advertised, we expect to sell
approximately 1000 units per year. Over a 5 year time period, this would result in net sales of $2
million and production costs of $1 million dollars. The net profit is therefore $1 million.