The official mascot of the 2014 Brazil World Cup is Fuleco the Armadillo, and more than a million of the soft toys are expected to be produced at a factory in Tianchang , in China. According to Fifa, the name Fuleco is a fusion of the words "futebol" and "ecologia". The World Cup will kick off in Sao Paulo in Brazil on June 12 with a match between Brazil and Croatia, and will run until July 13.