Promotion
Starbucks started a community website, My Starbucks Idea, designed to collect suggestions and feedback from customers.
My Starbucks reward program allows members to earn a free drink after every 15 purchases at participating Starbucks stores.
It’s rare (if not none) for you to find a Starbucks ad in a billboard, ad space, newspaper or poster in places where you can expect to see advertisements for most other establishments, such as McDonalds?
Starbucks stresses quality above price and other features it could emphasize.
The company has went to great lengths to create a “community atmosphere” among premium coffee lovers.
In 2001 Starbucks introduced the Starbucks Card, a stored-value card for customers to use and reload.