Puffery occurs when advertiser make exaggerated claim about their products ’it’s a mind-blowing experience’ or ‘it’ll make you orgasm’ or ‘it’ll change your life’ as the saying goes, there’s lies and damned lies and puffery is the former . advertiser blow the benefit of their product way of proportion ,and make claim that can’t really be substantiated. I mean, maybe some people do have orgasms when washing their hair with certain products who knows ? just don’t you be disappointed if it doesn’t happen for you