3.3. Demographic Profiles Positively Correlated with Acceptance of I-Rice
Statistical analysis of the demographic profiles of the respondents using Spearman correlation showed
a weak positive correlation with acceptance of I-Rice as indicated in the correlation coefficient of age, frequency of eating rice, amount of rice consumption, and willingness to buy as indicated in Table 4. This means that the level of acceptance slightly increases as these demographic profiles elevate from one rank to another