• WOW Factors Report
What we need to do to ensure a consistent guest experience from contact centers through to the properties?
Customer service is even more imperative in a hospitality environment. Any company in the service business needs to be focused on its customers; however, guests are interacting with restaurants and bars via many more channels, and the larger the organization, the more the touch points: not only on property, but also via the web, via mobile apps and via the call center.
A greater number of channels means that maintaining consistency across all of them is a priority for companies. “Whether it is the guest relations agent who knows a guest’s name the fourth time they have checked in during one month, or the call center agent who asks a customer if they would like to reserve the same restaurant that they have last time when traveling to a certain city, personalized service can make a real impact. It’s disappointing when service is not personalized. Each time these kinds of ‘misses’ happen, it’s easier for a customer to start to question the value of their relationship with that company.