Zara is currently operating in a single county and that’s why faced a social influence that was already coped by Inditex group for its other brands. Zara luckily got a country based on independent cultural roots. Spain has a long history, with fabulous contributions in artistic and designing domain. This country has a calm social environment, attracting tourists on large scales, having lots of bright cultural events. Strong tourism exchanges enables retailers like Zara to get obtain customers and then retaining of customers is done by quality satisfying customers’ needs. Zara’s strategy of higher turnover encourages sale of items in a single visit and thus tourists become customers. Fashion at lower prices makes it easy to purchase for shoppers.