The formula is supposed to deliver buildable color, whether you want a soft glow to a dramatic look. It’s supposed to have “the comfort of a cream” with “outstanding lumiosity” and “velvety transparency.” This powder is insanely soft; it feels like velvet against the skin–so finely milled that it really does have a creaminess to it, even though it is most definitely a powder product. The shimmer is fine, not too much, and most of it translates into a sheen rather than a shimmer. My favorite part about the formula was that this blush would wear for ten hours without fading on me. It may be one of the longest-wearing blushes I’ve tried to date.