In 1995, Candice Trobaugh and the LT spent one week together in Memphis analyzing Collin’s existing strengths, weaknesses, and overall success inhibitors. An analysis process was used to define a set of core values, overall company mission, and strategic direction. Over the years, leadership processes were developed, refined, and integrated with the Strategic Planning Process (SPP). The vision and values are evaluated annually during the SPP to ensure that these critical messages are actively defining how Collin operates and its future direction. The vision, mission, and values (Figure P.1-2) were redefined in 2001 during a strategic thinking exercise to ensure that the vision was inclusive enough to encompass the technological evolution of circuitry and interconnect solutions. The vision and values have been affirmed annually since then. The mission was revised in 2009 to modify “Supporting key communities” to “Sustaining society and the environment” and “Enhancing our communities.” The change was made to more directly align with changes Collin was committed to making in social responsibility and sustainability.