This purpose of this review article was to explore the potential of sport event tourism in Buriram as the new form of tourist attraction. The concept of event as destination pull is linked between Buriram’s opportunities and the analysis of Buhalis’s 6As destinations’ components for market competiveness which are attractions, amenities, available packages, activities, and accessibility and ancillary services. The paper ends with some critiques and guidance that planners and stakeholders need to concern including long-term plan, local staff training, community’s benefits encouragement and tourists’ responsible awareness raising. The suggestion for the future research is related to an investigation of tourists’ demand in sport tourism in order to attract this group.