The internet is considered a fast and effective way to obtain information (corr. 1⁄4 0.22), but not very familiar compared to ads or stores. In addition, information offered on websitesisoftennotconsideredsufficient(average 1⁄4 4.1 onaseven-pointLikertscale). There is no difference among regions, as the F-value from the ANOVA 1⁄4 1.08 with an associated probability of 0.35. Yet, the importance of the internet seems to increase for future intended searches, moving into third place. This communication channel should therefore not be neglected.