he envisioned a cadre of highly trained specialists who could answer questions related to a specific product category more quickly and more effectively than searching on the Internet. Another significant challenge was employee morale, which was at an all-time low after three years of poor sales, store closing, and lay-offs, not to mention the analysts’ ongoing predictions of Best Buy’s impending demise. Joly made the controversial decision to end the company’s ROWE at its Minneapolis headquarters out of the firm belief that “all hands were needed on deck” at this time of crisis, but nevertheless worried about the potential negative effects on employee motivation and performance.