The purpose of this Agreement is to formalize the cooperation among the Parties under which, (i) Party B shall conduct Live Streaming via the Services on an exclusive basis during the Engagement Term in the Territory; (ii) Party C shall guide, manage, promote and supervise Party B’s Live Streaming to ensure Party B will provide compliant and quality Content during his/her Live Streaming; and (iii) Party A shall compensate Party B for his/her Live Streaming and compensate Party C for its services under this Agreement subject to Party B’s compliance of this Agreement and Guidelines & Policies,.