I did a bit of analysis on pricing. Attached is the list of the Luxottica R3 assortment. PLEASE DO NOT PASS THIS INFORMATION TO ANYONE!
The optical wholesale price is in column I.
US Wholesale price is column J, your official transfer price is column K, translated into THB at 35 is column L, and the actual price you are paying after rebate is column M.
Column N shows the variance, which shows your price is on average 33% below the optical price.
This is not something I would be making any noise about at all, because if the optical doors knew this they would be screaming for better prices from Lux - or for your price to be raised - given that you are a retailer as much as a distributor.
THEREFORE YOU MUST NOT PASS THIS INFORMATION TO ANYONE!!!
Now, I have no reason to disbelieve you when you tell me that your Element Partner (KT Optics?) is able to get more than 20% cheaper than you but this would mean they are getting a discount of more than 40% from the official wholesale price! This would really surprise me. Are you able to get an invoice with an example of the pricing they get?
Also, please tell me what you charge KT Optic for Oakley eyewear for the 5 Element 72 stores they operate. Give me an example using a top selling sku, eg Latch.
Happy to discuss again on the phone.