Government agencies and scholars have launched a number of tourist satisfaction investigations at the destination level, but there are a number of issues still to be resolved. For example, the link between tourist satisfaction with a particular service provider and that with the destination as a whole remains unknown. As a result, it is unclear which particular sector(s) contributes the most or the least to tourists’ overall satisfaction. Furthermore, there has been no continuous evaluation system that facilitates the assessment of tourist satisfaction on a regular basis at both the sectoral and destination levels. Thus, the dynamic nature of tourist satisfaction with a destination based on individual sectors has been largely ignored. An aggregated evaluation method is necessary because tourism is an integrated system that comprises a number of sectors, such as accommodation, catering, transport, visitor attractions, travel intermediaries (tour operators and travel agencies), retailing and public services