Based on the significant findings of the study, the following conclusions were reached:
4.1. The school administrators in the selected HEIs visibly demonstrate their commitment to a
culture of performance excellence, support for improvement efforts and recognition of
people’s efforts and achievements.
4.2. The assessments of the respondent school administrators, faculty members, non-academic
personnel and students on the leadership effectiveness in the selected HEIs vary
significantly. The ratings of the three groups of respondents are significantly lower than the
self-ratings of the respondent school administrators in all dimensions of leadership
effectiveness.
4.3. The four groups of respondents are satisfied with the marketing strategies adopted by the
selected HEIs in terms of the 8Ps of services marketing particularly in terms of
place/location, process and product. However, considering the lowest ratings of the
respondents on price, people and promotion imply the need to review the marketing
strategies adopted in these areas.
4.4. The assessments of the four groups of respondents differ significantly as to the marketing
strategies adopted by the selected HEIs in terms of the 8Ps of the marketing mix except on
Product and Promotion. Among the four groups of respondents, the respondent students
tend to be more critical of the marketing strategies adopted by the selected HEIs.
4.5. The respondent students are generally satisfied with and loyal to the selected HEIs.
4.6. The dimensions of leadership effectiveness and the marketing strategies adopted by the
selected HEIs are directly correlated to student satisfaction with and loyalty to the selected
HEIs.
4.7. The moderate and low relationships between dimensions of leadership effectiveness and
student satisfaction and loyalty are statistically significant. Likewise, the relationships
between the marketing strategies adopted by the selected HEIs and student satisfaction with
and loyalty to the selected HEIs are statistically significant.
4.8. A proposed strategic plan to enhance student satisfaction with and loyalty to the selected
HEIs is developed based on the findings of the study.