Facebook also connects people to things they care about.
At Facebook, we say we “like” these things that are essential to our lives.
This includes businesses.
Businesses aren’t just welcome on Facebook they’re essential.
In fact, nearly 100 million Page likes happen every day.
This is people choosing to connect to businesses.
At Facebook we call these people “fans.”
When people connect to a business on Facebook, the business has a direct connection with them and an opportunity to engage them in conversation.