Victoria's Secret knows how few of its actual customers are like Victoria. However, it is convinced that many of its customers would like to be treated as if they were Victoria, if only for a time, when they come into a Victoria's Secret store. Victoria's Secret is not just selling lingerie; it is selling an opportunity, almost a fantasy, to be like Victoria--to live in an exciting and sexy city, to travel the world, to have refined, yet edgy, tastes. To buy and wear Victoria's Secret lingerie is--if only for a moment or two--an opportunity to experience life ac Vistoria experiences it.