Feature films likes AVATAR, release in 2010 and fast becoming the all time largest grossing film in history, offer a prejudicial portrayal of corporations as sinister institutions. Its underlying theme is a condemnations of their continuing immoral actions 150 years from now. Set in the next century when supply chains extend to outer space, the story centers on a group of mercenaries hired by a brutal public mining company, with dialogue reference to increasing their share price at the end of the financial quarter and to drive humanoids on a distant planet out of their territory to get to the valued and unique minerals beneath their home. With the added overtones of preserving the environment and the disregard for local cultural moral values, the movie echo's the sentiments of modern day critics of MNCs, specifically their invasion and destruction of the resources of underdeveloped countries and their people. It seems, that the ethical sins of historic and present corporate policies are project to remain even in the fictional future. These films and many like them portray corporations as evil institutions lacking compassion for the lives of people and the environment they touch, reinforcing the notion that such institutions are evil. They contribute to the public perception that profit is the only force driving commercial firms and hence their motives are not to be trusted. Such image plague even the best of companies in pursuit of their business objective