LEGO continued to expand beyond traditional video games to develop a virtual online LEGO Universe in 2010. After paying online to register players could design their own personalized LEGO minifigures to be used to explore online environment and interact with other online players LEGO was also constantly updating and improving the LEGO website which was receiving over 4 million visitors per month form over 200 countries by 2003. All LEGO items were made available for online purchase and the website also provideo interactive games animated videos and comics. One of the most popular additions to the LEGO website was the introduction of software called LEGO Digital Designer This allowed a user to design a LEGO set online using the enormous catalog of LEGO bricks available. After users finished building their own personal designs the site would automatunique creations. If purchased LEGO would package the physical bricks needed to build the online design and ship them directly to the user's home. Users could also share their designs online with contests taking place from which winning designs were turned into official LEGO sets.