In an environment where the boundaries of the world become smaller and transferred into the single market
marketing efforts and the social structure and values of sub-cultures can be said to become closely related.
Recognition of the fact that market area as a shopping area of goods / services and information is the place where
the cultural interactions and changes take placeplays an important role in the elimination of conflict on the cultural
basis At this point, thinking of how the firm may be affected by the own culture and while enteringnew culture and
whether it provides adapt is becoming a necessity as important as a planning how to implement a cultural change
on the community and consumers by firms.