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Backpackers at Lub d hostel in Bangkok have the opportunity to win a free night’s stay in a hot and spicy promotion.
Three years ago, many foreign backpacker guests had fun with the quirky tongue-twisting “One Sentence One Night” promotion, which challenged them to speak a Thai tongue twister in order to win a free night’s stay. The campaign attracted almost 11 million views on social media outlets. This year, the “Lub d Spicy Challenge” invites backpackers to test how far their tongues can go with local Thai food.
The rule is simple. Interested guests who check in at the hostel will eat chillies. Each chilli eaten will earn them a 10% discount for the night. If they can finish 10 chillies within one minute, they will enjoy the night’s stay free of charge.There is no restriction on how to eat the chillies — it can be half a pod, a whole pod or all 10 simultaneously.