Conclusion
The above results show that teenagers buying behavior is correlated
and influenced by advertisement, brand loyalty and brand image.
Regression analysis shows that the 33% variation in teenagers buying
behavior is explained by given factors. Further all three null hypotheses were
rejected which shows that teenagers buying behavior to some extend depends
on the brand loyalty, advertisement and brand image.
In the light of the analysis and interpretations it is suggested that companies
that are targeting teenagers should focus more on teenager advertisements
because it was found that most of the teens were influenced by
advertisements.