Coinpany could offer to employees in its own stores as well as at other retailers that sell Nike products. The program conveys a lot of information quickly, but it is also easy to learn. This is important because the training is directed at 16» to 22-year-ulds. The concept of Sports Knowledge Underground (SKU) was developed. The layout for SKU resembles a subway map, with different stations representing different training themes. For example, Apparel Union Station hranches off into the apparel technologies line, the running products linc, and the Nike Pro products line. The Cleared Footwear Station offers paths to football, whereas the Central Station offers such broad lines as customer skills. Each segment is three to seven minutes long and gives associates the basic knowledge they need about various products. The program
Teaches approximately 20,000 associates.