This palette is set up like the other three Naked Palettes- a long rectangle shape with twelve eyeshadows. As far as packaging goes, this is definitely the best one yet- sleek plastic packaging with a magnetic closure (no clasps!) and a super smooth top, meaning you can open it as small or as wide as you like (and it won’t be at that 90 degree angle that the other Naked Palettes stop at- you can lean it back if the palette is on the table lower than you!) The packaging is also this cool transparent brown that has a sort of smokey design on it, and it has a mirror that is the entire size of the case. They’ve really come leaps and bounds from the packaging in the original Naked Palette (felt, cardboard, bleh!)