Thailand’s international market is less competitive as AirAsia currently accounts for over 57% of all international LCC capacity in Thailand, according to CAPA and Innovata data. But Nok has just launched international services and Thai Lion and Thai VietJet are both expected to pursue international expansion after initially launching in the domestic market.
Thai Lion is expected to serve within the first few months the Thailand-Malaysia and Thailand-Indonesia markets, both of which are big markets for AirAsia. (Lion currently does not serve Thailand from Indonesia while Malindo has no plans to serve Thailand as part of the first phase of its international expansion and is instead leaving the Malaysia-Thailand market to Thai Lion.)