1. MODERATION
IS AN EASTERN CONCEPT. AS HIS MAJESTY THE KING HAS STATED: “BEING MODERATE DOES NOT MEAN BEING TOO STRICTLY FRUGAL; CONSUMPTION OF LUXURY ITEMS IS PERMITTED… BUT SHOULD BE MODERATE ACCORDING TO ONE’S MEANS
2. REASONABLENESS
REQUIRES THAT THE CHOICES WE MAKE BE JUSTIFIABLE BY USING ACADEMIC APPROACHES, LEGAL PRINCIPLES, MORAL VALUES OR SOCIAL NORMS.
3. SELF-IMMUNITY
EMPHASIZES THE NEED FOR BUILT-IN RESILIENCE AGAINST THE RISKS WHICH ARISE FROM INTERNAL AND EXTERNAL CHANGES BY HAVING GOOD RISK MANAGEMENT; SUFFICIENCY ECONOMY RECOGNIZES THAT THE CIRCUMSTANCES AND SITUATIONS THAT INFLUENCE OUR LIVES ARE DYNAMIC AND FLUID.