Jeans were first designed as durable trousers for miners by Levi Strauss at the time of the 1848 California Gold Rush. A tailor named Jacob Davis added copper bolts to the pockets to make them stronger, Jeans have become one of the most worn pieces of clothing in the world. Everybody wears them, from rural farmers to urban executives. Jeans are affordable and make everyone look alike, no matter what your social class or job.